Free SEO tools: meta tags, schema, robots and sitemaps

Build the technical SEO layer without a plugin or a subscription — meta tags, JSON-LD schema, robots.txt, sitemaps, canonical and hreflang sets, SERP previews and UTM links.

Nothing is uploadedFree, no sign-up13 tools in this set

The 13 tools in this set

A sensible order to work in

  1. Fix the title and description first — They are the only part of the snippet you fully control.
  2. Add structured data where it earns a feature — FAQ, breadcrumb and article schema are the ones that change how a result looks.
  3. Tag your campaigns properly — UTM parameters are what make the traffic measurable afterwards.

Categories this set draws from

SEO & webmasters tools — FAQ

Does structured data guarantee a rich result?
No. It makes you eligible; Google decides whether to show it.
Should I submit a sitemap?
On a new or small site it genuinely helps discovery. Keep it to canonical, indexable URLs only.
Are these tools free to use for client work?
Yes — no account, no limit and no watermark on anything you generate.

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