SEO & Web · free

UTM Builder

Build trackable UTM campaign URLs with validated, correctly encoded parameters. See the final link instantly and copy it with one click.

Runs on your device — nothing uploadedNo sign-up or limitUpdated October 2026
Fill the required fields on the left to generate a link.
Why it matters: UTM parameters tell your analytics tool where a visitor came from. source = platform, medium = channel, name = campaign, term = keyword, content = variant. Use lowercase and underscores for clean reporting.

About the UTM Builder

Build trackable UTM campaign URLs with validated, correctly encoded parameters. See the final link instantly and copy it with one click.

The link is built locally; nothing is sent anywhere.

How to use the UTM Builder

  1. Step 1Paste the page URL you want to track.
  2. Step 2Fill in at least source, medium and name.
  3. Step 3Copy the generated link and use it in your campaign.

When people reach for this tool

Tag every link to one platform so traffic is comparable

Without a consistent source, medium and campaign, analytics lumps unrelated traffic together.

Tell email apart from social in your reports

The same page can be linked from a newsletter, a post and an advert; the medium is what distinguishes them.

Give each variant its own campaign name

A distinct campaign value per variant means the reporting splits them without any extra work.

Practical tips

  • Use underscores rather than spaces in the required fields. Spaces get encoded and are easy to misread in a report later.
  • Agree a naming convention before you start — camelCase in one link and lowercase in the next splits your data in two.

What you get

  • Validates the base URL and required UTM fields
  • Always percent-encodes parameters correctly
  • Readable live result with syntax highlighting
  • One-click copy and clean reset

UTM Builder — FAQ

Which UTM fields are required?
Only source, medium and name are strictly needed for standard reporting. Term and content are optional refinements for talks keywords and A/B variants.
Should I use spaces or underscores?
Analytics tools treat spaces, + and %20 inconsistently. Underscores and lowercase keep your reports clean.
Do these tags affect SEO?
They affect your own analytics only. Keep the parameters off the canonical link so search engines treat the tagged and clean URLs as one page.

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